Outer Chatter

Campaign poster seen in public, enticing people to check out Outer Chatter on social media.
Suite of posters for outer chatter campaign
We have all felt like we had a million thoughts going at once, so much so, it feels like our heads might explode. This poster series explores the Irish response of saying "I'm grand" or "I'm not bad yeah" when it's not actually how we feel.
Interactive spatial intervention
Interactive pop-ups installed around the streets of Dublin, prompting the public to anonymously respond to questions they might never have been asked. As answers populate the board, people might find comfort in reading what others have said.
Motion posters, to be displayed on streets or online.
Social media mockup
Encouraging user engagement through an active social media campaign with bright, loud colours. Users can read and submit responses to the "Answer Out Loud" question of the week.
Users can read testimonials or watch teaser snippets of Outer Chatter's film Candid.
Users can read testimonials or watch teaser snippets of Outer Chatter's film Candid.
A motion showreel of Outer Chatter's social media campaign.
Printed programme booklet
Candid programme. There are five sequences that guide you through the film, "Within", "Holding on", "Letting go", "Image" and "Beyond". Each chapter uncovers various themes including perception, judgement, assumptions, vulnerability and resilience.
Project Overview

"Get it out in the open.

Outer Chatter is all about what’s going on inside your head; your thoughts, doubts, perceptions and feelings. It’s a movement that encourages people to externalise this inner dialogue by offering tools that engage conversation.

Outer Chatter aims to broaden perspectives and provoke self-reflection, to reduce stigma around the Irishness of saying you’re “grand” when you’re really not, to create spaces where people feel heard and seen, to connect others through storytelling, and to start more conversations around identity, perception and shared human experience."

Collection
Author/s

Tadhg Nolan

Discipline
Branding
Motion Graphics
Service Design