Blossom
This project is inspired by my mother, Ula, and her experience of living in Ireland. She told me she "always wished she could have an Irish friend," and found integration very difficult. My goal was to create a project that was welcoming, fun and warm, that would encourage both immigrants and refugees, as well as Irish locals to participate. I wanted to represent connection, diversity and cultures through mixed typography, flower patterns and photography.
With growing xenophobia throughout Ireland, many foreign people feel outside of Irish society. It’s important for them to have an easy, accessible and safe space to integrate. Growing a connection with an Irish local is an immediate path to easy integration. Blossom is an initiative that organises a diverse range of casual events that provide a safe space for foreign and Irish people to connect. A seasonal event programme in posted with events like coffee meet ups and cinema nights, in collaboration with businesses. You can sign up and reserve a free ticket online, no long-term commitment needed. The branding is welcoming, fun and floral, showing that Ireland blossoms through multiculturalism.
