The Effect of the Voice Assistant's Personality On User Experience
The Voice Assistant needs to support users in accomplishing day-to-day tasks by providing tips about sustainable living by addressing users' location, favouring multitasking, and working to build trust by delivering valuable and simple information.
This research explores how the traits of agreeableness and conscientiousness impact the user experience in the context of voice interaction.
Agreeable
The personality was described as friendly, helpful, clever and knowledgeable
The voice was pleasant to listen to, with clear accents and tone
Experience was defined as positive, interesting and helpful.
Conscientious
The voice sounded human-like, but it was evident it was not real
Voice assistant was described as competent, reliable and helpful, with a neutral and formal personality
Experience provided good information.
Personality is a fundamental requirement for conversational agents, such as chatbots and voice assistants, to foster connection, trust, engagement and satisfaction between humans and machines. This research aimed to address the gap in measuring user experience with LLMs that feature voice capabilities and are used as voice assistants. Additionally, it sought to explore how the personality of a voice assistant can influence trust, perceptions of authenticity, usage intentions and user engagement.